Shreddie's Wheat Dispensary

Shreddies is made with 100% whole wheat – a natural plant that helps put you in a good mood by sustaining you throughout the day. Knowing that there is another natural plant that also helps put Canadians in a good mood, we created an idea that hijacked current Canadian weed culture and injected a once old-fashioned brand into the conversation. We went ahead and opened Canada’s first Wheat Dispensary. Our different Shreddies cereal flavours were represented as different “strains” with different mood enhancing effects. We turned 4/20 into 7:20am where Canadians stop in to enjoy a bowl on us and start their day on a high note.

Thousands of Canadians scored some wheat on us and we received some truly high acclaim. With over 5.6M media and social impressions, and 51.2M Out-of-home impressions, we were thrilled to make a sleepy cereal brand buzz-worthy again.

Scroll down to check out the campaign.

Wheat Dispensary - Buzz

Media picked up our idea.

Wheat Dispensary - Social

Tik Tok posts about our dispensary.

Wheat Dispensary - Print

Our strain menu.