SickKids - Real-Life Superhero Experiential
I am so proud to have worked on SickKids where I got to help and showcase the amazing Antonio.
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SickKids - Real-Life Superhero Experiential
The kids at Sick Kids are stronger than any superhero out there. They are the real-life superheroes.
With this idea, we surprised 7-year-old Antonio and his family in a movie theatre in a big way before hosting them for a free screening and afternoon of fun.
This spot and the campaign was a big success, culminating in the biggest fundraising amount SickKids hospital had ever raised at the time.