Promotion: Rogers and HBO Canada – Spoilers Are Coming.

When you can’t watch Game Of Thrones LIVE, you get bombarded with spoilers at

every angle. We showed fans that the best defence against show spoilers is a subscription to

HBO Canada with Rogers.

How? We created the Spoiler Defence Kit. The kit consisted of a simple eye mask and noise cancellation headphones, instructing people to wear both at all times to avoid spoilers of the latest season. Silly, right? OR why not simply call the number on the attached card and subscribe to HBO Canada with Rogers and watch the show live and avoid spoilers all togther?

The kit was sent out as targeted DM as well as given away to radio stations for added PR as we also had a Spoilers are coming 30 second radio spot running in market.