TYLER SCHELL

LOVE YOUR HOME

BY THE HOME DEPOT

The Home Depot - OLV



I created an OLV in the form of a makeover series for featuring designer, and influencer, Tiffany Pratt. Pratt showed homeowners how they could love their home again with some simple refreshes.

In this episode see a couple get surprised with a bathroom refresh, which is not the only surprise revealed during this episode.

I wrote the episodes following a YouTube first, non-traditional story telling arc. Video was also captured on set for YouTube end cards, Instagram stories, Facebook posts and more.


The Home Depot – OLV



In this other mini-episode we tackled a kitchen.


In this episode we see a shine a little light on a deserving mom and daughter who receive a kitchen refresh.

I wrote the episodes following a YouTube first/non-traditional story telling arc. Video was also captured on set for YouTube end cards, Instagram stories, Facebook posts and more.










Children's Motrin Unstoppable Moms with Kelly Ripa - Experiential/TV.



My Unstoppable Moms campaign for Children's Motrin. Watch as I worked with Kelly Ripa to help put kids in charge in order to surprise their moms by showing them just how unstoppable they are.


Children's Motrin Unstoppable Moms with Kelly Ripa - Experiential/TV.



To help show just how unstoppable moms are, we worked with Kelly Ripa to encourage moms to share their unstoppable tips and tricks with moms everywhere. Talk about an unstoppable network of knowledge!


Next up, a sweet, emotional spot I did for Rogers.




TV: Rogers Commercial – Brotherly Love.



To help convey our savings message on a Rogers wireless plan, we carefully crafted stories around Rogers helping families save money for what matters most, like a reunion between two brothers.


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Next up, a super-fun event and spot I did for Rogers in the Rockies.




Experiential – A Night Under the Galaxy with Rogers.



We pitched Rogers an idea for the biggest experiential event they have ever done, in support of the new Samsung Galaxy phone launch. And it worked. Here we surprised real customers on A Night Under the Galaxy where we brought to life all entertainment they get with their Samsung Galaxy and a Share Everything plan with Rogers.

Next up, some engaging graphic work for the TTC.




TTC Accessibility Campaign OOH - Pregnancy.

Eye-catching posters throughout TTC vehicles and stations that highlight a specific accessibility issue and encourage able-bodied riders to share the space with those in need. Once you see the rider in need, such as a pregnant woman, do the right thing and give up your seat.







TTC Accessibility Campaign OOH – Mobility Device.



Eye-catching posters throughout TTC vehicles and stations that highlight a specific issue and encourage able-bodied riders to share the space with those in need. Once you see the rider in need, such as someone in a wheel chair, do the right thing and make way.







TTC Accessibility Campaign OOH – The Elderly.



Eye-catching posters throughout TTC vehicles and stations that highlight a specific accessibility issue and encourage able-bodied riders to share the space with those in need. Once you see the rider in need, such as an elderly person, do the right thing and give up your seat.


Next up, a cliche spot I did for The Canadian Film Festival.




Canadian Film Festival - Hollywood Cliches TV/OLV



Here we took on Hollywood cliches with our Canadian Film Fest spot supporting fresh films.

Next up, an idea for Google that could really help with some holiday cheer.


Google Helps Fight The Holiday Blues with an I'm Feeling Sad Button.

What if this holiday season, Google supported mental health in a big way by switching out their “I’m Feeling Lucky” search button with an “I’m Feeling Sad” button? Click the button and find local mental support hotlines, links and articles. This is currently a spec ad that I hope to work with Google on to bring to life.

Next up, is a spot I did for Tim Hortons where I got to live out my Hallmark holiday fantasy.




Tim Hortons - A Holiday Love Story TV.


Time for some Tims love during the holiday season. This 2013 spot for Tim Hortons new holiday mug."

Last but not least, a TV spot I did for Tylenol with a voiceover that I still love.




Tylenol – "Saturday" TV


Through research we learned that a lot of people experience headaches on Saturdays due to consuming less caffeine than during the week. Our Saturday spot was born.