TTC - Platform For Pride
One letter can make a big difference – and stop people in their tracks. With this extra initiative idea, we took inspiration from the proudest, loudest members of the LGBTQ+ community: Drag Queens. Using Drag Speak, we spoke directly to the community, letting them know that the TTC supports them and Pride. The two station murals mimicked the font and size of the station names, and incorporated a hashtag to encourage lots of selfies.
Multiple mainstream media picked up the story, including Global News, BlogTO, Indie88, Daily Hive and more. The mayor of Toronto tweeted it, as well as Marilyn Dennis, Sarah Richardson, Dina Pugliese, Ru Paul Drag Queen runner up Brooke Lynn Hytes and more – all before a press release even went out.
CLICK HERE TO WATCH A NEWS SEGMENT ON THE ADS
TTC - Platform For Pride Tweets
Just a few of the hundreds of tweets and retweets that the campaign generated organically. #Welleslay #Qween
TTC - Platform For Pride Social
Just a few of the many many Insta posts the campaign generated organically. Our OOH campaign became a social campaign without any money put into social whatsoever. #Welleslay #Qween
Next up is some PR for People's Jewellers.
GO Transit - OOH: Carte Blanche Silver Winner
Stuck in congested Toronto traffic on the Gardiner? Using real-time GPS location data, we let drivers know the moment they were being passed by one of our GO Trains. Go faster with GO Transit.
Next up, a super simple idea for Jeep's Hybrid Electric 4XE.
TTC – You Said It Etiquette Campaign - OOH.
When it comes to manners on the TTC, sometimes riders need to hear from each other.
With the You Said It campaign, we featured real tweets from riders who complained about behaviour on the TTC. The campaign ran in every station, train, bus and streetcar city wide, as well as on TTC TV and Instagram. It also garnered a lot of press:
CLICK HERE TO READ A NEWS STORY ON THE CAMPAIGN
Next up, two campaigns I got to write and produce for the amazing Kelly Ripa for Children's Motrin.
TTC Accessibility Campaign OOH - Pregnancy.
Eye-catching posters throughout TTC vehicles and stations that highlight a specific accessibility issue and encourage able-bodied riders to share the space with those in need. Once you see the rider in need, such as a pregnant woman, do the right thing and give up your seat.
TTC Accessibility Campaign OOH – Mobility Device.
Eye-catching posters throughout TTC vehicles and stations that highlight a specific issue and encourage able-bodied riders to share the space with those in need. Once you see the rider in need, such as someone in a wheel chair, do the right thing and make way.
